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Love Loch Lomond set for busy autumn and winter with new campaign and booking system



Couple enjoying the scenery and peacefulness at Loch Lomond.

Run by a co-operative of local tourism businesses with the aim of raising awareness of the area to potential visitors, and covers Loch Lomond, The Trossachs and Clyde Sea Lochs, LLL, has recently been awarded a £50,000 grant from VisitScotland’s competitive tourism marketing recovery programme focusing on wellness and reconnecting.

The grant will be used for a high-profile campaign targeting potential visitors to the area from Edinburgh, Aberdeen, Dundee and Newcastle and is set to benefit local tourism businesses by encouraging short-breaks and staycations through the autumn and winter months.

Talking about the award, Andy Roger, Chair of Love Loch Lomond and Resort Director at Cameron House says: “We are delighted that we have been successful in receiving this funding as it offers vital support to a tourism industry hit hard by COVID. We would like as many local tourism businesses as possible to benefit from the funding and would encourage those who aren’t currently members to get in touch so we can discuss how they can get involved.”

As well as the successful funding application, Love Loch Lomond has been busy in recent months working with booking system experts Simpleview on setting up an online booking facility for its members which will help to address the ongoing issue of high percentages charged by online booking apps. Karen Donnelly, Destination Manager at Love Loch Lomond explains:

“Tourism businesses have been subjected to ever-increasing commission charges from online booking agents to sell their products, which has had a huge impact on their bottom line at an already challenging time. We were keen to address this and have invested in developing this system with Simpleview to provide our members with a new, dynamic, online booking facility that will allow them to have a new online booking presence and reduce their costs to online apps significantly. We are in the final development stages and looking to launch this soon. We are hopeful that this new development will encourage other local tourism businesses to join Love Loch Lomond so they can benefit from it.”

If you own or manage a local tourism business within Loch Lomond, The Trossachs and Clyde Sea Lochs, you can contact Karen Donnelly at for more information or visit the website at Become a member.

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