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Wednesday, May 21st 2014

ASVA Mini Conference: Addressing Seasonality

10:00 - 15:30

ASVA Mini-Conference: Addressing Seasonality in Attractions through Events

Wednesday 21st May, Linlithgow Burgh Halls

10.00 Teas/ Coffees and Registration

10.30 Start

Morning Sessions

Professor Stephen Page, Deputy Dean Research, School of Tourism, Bournemouth University
Stephen will provide an overview of seasonality issues for Scottish tourism. He will refer to some of the findings of a recent study of the geography of seasonality in international arrivals which show some distinct and sometimes unusual patterns, on how seasonality affects Scotland’s tourism industry.

Dr Joanne Connell, Director of Tourism Programmes, University of Exeter Business School
With around 70% of visits to attractions occurring in the period April to September, Joanne will look at the seasonality issues for visitor attractions in Scotland in coping with the off-peak season and the seasonal dips in visitor numbers. Exploring the findings of some research conducted through ASVA members, she will look at the role of attraction-based events to counter the effects of reduced seasonal demand, and the implications for businesses seeking to adopt event strategies to maintain interest and activity through the off-peak.


Mark Stewart is a Senior Events Manager with EventScotland. He will give an overview of their national strategy, the kind of projects they support and the outcomes they look for.  

Lunch and Networking
Afternoon Sessions

Corinne Orton - Festival Co-ordinator for Glasgow Film Festival

Case Study- Glasgow Film Festival - 

GFF launched in 2005 with an audience of 5000; but in 2014, the Festival's tenth year saw over 41,000 admissions and takes place over 3 weeks in February/ March.  Partnership working has increased the number of venues being used and helped grow the audience.  Find out more about the genesis of the project, how they have managed this incredible growth to fill capacity in off –peak months and about the economic benefits to the local area.

Stewart Cochrane - Retail & Admissions Manager, Robert Burns Birthplace Museum (and one of the Festival’s organisers)

Case Study – Alloway 1759 –  This event takes place in January and has been running since 2009.  It has seen incremental growth every year and individual events during the 5 days of the festival include a music event (with Eddi Reader, a Ghost Walk, the World Haggis Hurling Championships, not forgetting a Burns’ supper and many, many more events including for children


Finish around 3.30pm

ASVA members: £20 (+VAT)
Non-members:  £30 (+VAT).  Cost includes lunch, teas/ coffees and course information.

If you are considering organising an event, enhancing what you are already doing or would just like to find out more about how events can be developed to contribute to the local economy, this is not to be missed.

To book a place please email or call 0141 229 0923. Go to for more information on ASVA.