Stories to Tell in Loch Lomond and Forth Valley Pubs and Bars
Seven drinking establishments in Loch Lomond, Trossachs, Stirling and Forth Valley are participating in a major new digital initiative that promotes their unique Scottish story.
Scotland’s Pubs and Bars – A Story to tell is a partnership between The Scottish Licensed Trade Association, Diageo and Tennents, supported by VisitScotland’s Growth Fund. It aims to promote a positive image of Scottish pubs to both existing and new visitors to Scotland, highlighting their variety, quality and culture and the unique experiences on offer.
The Oak Tree Inn in Balmaha, The Tappit Hen in Dunblane, The Station Bar in Alloa, The Borestone in Bannockburn and No. 2 Baker Street, The Golden Lion Hotel and The City Halls in Stirling are all featured on the free website and app, which uses 12 different themes including history, comedy, art, film & TV and literature to highlight their key strengths.
Whether it be a visit to the City Walls in Stirling, where an archway through Stirling’s sixteenth century defences leads you into a fascinating conversion of what was once an ironmonger’s warehouse, or a dram in the Oaktree Inn on the banks of Loch Lomond, the new guide identifies the most fascinating features of each participating establishment across Scotland.
Local pubs and bars involved can be found on scotlandspubsandbars.co.uk and a free app, which is available to download via iTunes and Google Play.
Flyers for the campaign have been distributed via VisitScotland’s Information Centre network and other key sites. The campaign also includes the production of limited edition beer mats and T-shirts, a PR campaign and storytelling training for pub staff delivered by Tennent’s Training Academy.
In addition, VisitScotland is supporting the campaign through online and email marketing, social media and PR.
Find out more at www.scotlandspubsandbars.co.uk