Scottish Food and Drink Tops the Menu
The themed Year of Food and Drink in 2015 showcased Scotland’s natural larder to the world – and such is the growing reputation of Scotland’s restaurants, cafes, bars and pubs that the year generated visitor spend of almost £1 billion on food and drink, the highest ever recorded.
The figure is one of a number of highlights included in a final report on the themed year, published last month by VisitScotland.
Last year, 65% of visitors to Scotland strongly agreed that ‘Scotland is a great place for food’ while the Scotland Visitor Survey 2015 found that visitors experience of food and drink was above their expectation.
The number of participants in the VisitScotland Taste Our Best scheme doubled in 2015 with 1,000 businesses now benefitting from exposure to 3.5 million consumers and access to a host of resources specifically designed to promote their use of Scottish food and drink.
Read more on how to get involved here.
Malcolm Roughead, Chief Executive of VisitScotland said: “The Year of Food and Drink 2015 was a phenomenal success, helping to raise the profile of Scotland’s outstanding natural larder on the world stage. It built on the momentum generated by previous themed years and further enhanced Scotland’s reputation as a Land of Food and Drink.
“Promoting our food and drink truly is a recipe for success with two out of three visitors to Scotland stating that quality of food is an important factor when deciding where to go on holiday. “This final report confirms what a fantastic impact the Year of Food and Drink had on Scottish tourism last year. The Year may be at an end, but food and drink remains an important focus in attracting visitors to Scotland now and in the future.”
Click here to read the Year of Food and Drink 2015 Activity and Outcome Summary.
Click here for the key food and drink-related findings from the Scotland Visitor Survey 2015.
If you’d like to make your food and drink offer a more innovative and profitable part of your operation, Experiencing Scotland can help.
Thei one-to-one business support provides up to 2 days direct consultancy support to tourism companies that offer food and drink, delivering a bespoke diagnostic of your food operation. Click here for information on eligibility and how to apply.