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Love Loch Lomond AGM and Networking Event 2015

Destination Organisation Love Loch Lomond held its Annual General Meeting and networking event on Wednesday 9th December 2015 at Cameron House Loch Lomond with excellent attendance from business members, board members, advisors and industry partners and supporters.

With a warm welcome and introduction from Love Loch Lomond Chair, Beth McLeod of Knockderry House Hotel, Project Manager Karen Donnelly kicked off the day with an update on the year’s considerable progress, activities and projects for Love Loch Lomond.

This was followed by a presentation from Clare Gemmell of Loch Lomond Shores and David and Stuart Fraser of The Oak Tree Inn, who shared their learnings and insights from case studies on innovation and zero waste from a recent Erasmus Plus food and drink tourism study visit to North Iceland. This was particularly relevant to those organising festivals and events for the community in any destination, as well as offering our tourism audience ideas and examples on how to create opportunities out of the challenges experienced by businesses striving to achieve zero waste.

Digital Communications Manager Lesley Judge then shared takeaways from the North Iceland study visit, offering experiences of how tourism businesses there were using social media to promote their businesses and engage with visitors, with some ideas on how to enable visitors to share their experiences of Loch Lomond, the Trossachs and Clyde Sea Lochs, and create stories around people, places and experiences – the key themes in Love Loch Lomond strategic objectives:

  • Love People: Aspire to be renowned as welcoming, friendly and truly exceptional hosts to our visitors and members.
  • Love Places: Offering truly exceptional access for visitors to explore our towns, landscapes and seascapes.
  • Love Experiences: Providing exceptional, memorable authentic experiences at every point of the customer journey.

The day’s presentations ended with Deborah Macken of East Cambusmoon Holiday Cottages offering specific examples of how a local Love Loch Lomond business member is using social media effectively to engage with visitors and grow business via social media activities. Deborah highlighted the importance of being an ambassador not only for her destination but for the wider destination of Scotland, as well as the importance of sharing information, partnership working and seizing valuable opportunities to learn, network and collaborate offered by the local destination organisation Love Loch Lomond.

Guests enjoyed a trade exhibition and networking lunch, with news on the new Love Loch Lomond learning and development programme set to run between January and March 2016, with workshops including service excellence, first aid, digital media training, one to one online surgeries and more.

Many thanks to Cameron House Loch Lomond for providing an excellent venue and lunch, and to all speakers, partners, members and trade exhibitors who attended.

Speaker presentations will be made available to members shortly and full information on the Love Loch Lomond learning and development programme will follow.

Find more information about becoming a business member of Love Loch Lomond.

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