Experiencing Scotland: Driving Business Through Provenance
Read on for highlights of what’s new in food and drink opportunities in the latest Quarterly Update from Experiencing Scotland, the initiative which supports tourism companies to provide and promote the high quality food and drink produce Scotland offers.
Looking for local suppliers?
If you’re looking for local food and drink suppliers, then look no further than Scotland Food & Drink’s website, www.scotlandfoodanddrink.org, which includes a free to access Showcase, where tourism businesses can search a catalogue of over 1,300 Scottish producers and suppliers, by area or food sector, and identify those companies that are interested in supplying the hospitality sector.
You can also use the Food Map to source suppliers located near to you.
Year of Food and Drink Scotland 2015
Scotland’s larder is in the spotlight once again this year, as we celebrate the Year of Food and Drink.
Tourism and food and drink businesses are being invited to get involved and capitalise on the business opportunities, by taking advantage of the enhanced focus on our larder and the people behind it.
A series of Monthly Themes, from Food for Lovers in February to Summer Fruits and Berries in July, to Hearty and Heartwarming in November, have been created to inspire and guide businesses in developing their own events and activities.
Download the Year of Food and Drink 2015 monthly themes calendar here.
Find out more in Scotland Food & Drink’s Industry Toolkit, which contains all the themes and lots of hints and tips. Click here to access VisitScotland’s marketing toolkit, where you can also download the Year of Food and Drink logo.
Think Local launches new website
Think Local has launched a new website for 2015. The site aims to be a one-stop shop for information regarding local food and drink throughout Scotland, with listings for farmers' markets and farm shops, practical information on how to promote local food and drink in your area, and case studies of projects and initiatives supported by Think Local.
New ‘Top Tips’ Factsheet Helps Event Organisers Make more of Food & Drink
Visitors to events in 2014 are estimated to have spent in the region of £33 million on food and drink, and this figure is expected to increase year on year. All the available research suggests that an event’s food and drink offer can influence people’s decision to attend events and increase their enjoyment when there.
By improving the quality of the food and drink offer at events, event organisers could increase their attendance figures, generate additional revenue and enhance the overall event ‘experience’ for visitors.
For some great ideas on how to improve the food and drink offer at events, check out the latest in Experiencing Scotland’s series of ‘Top Tips’ factsheets.
Calling all Event Organisers!
If you’re holding an event in Scotland this year, remember to upload your catering specification – along with the contact details for the person responsible for catering – to www.readyforevents.co.uk, where they can be seen by food and drink suppliers searching for events. This is a fantastic opportunity for you to highlight your needs and engage with producers, who in turn may help you to provide a unique selling point, keep your event fresh, and encourage your visitors to return year after year.
Register for FREE updates from Experiencing Scotland
Experiencing Scotland offers a range of free communications designed to highlight the benefits of offering Scottish food & drink.
To register contact Scottish Enterprise, Tel: 0845 607 8787 or email email@example.com