Discover the Taste: Developing Our Local Food & Drink Event
DISCOVER THE TASTE: DEVELOPING OUR LOCAL FOOD & DRINK: MONDAY, 29 FEBRUARY 2016
VICTORIA HALLS, HELENSBURGH 10am – 4pm
Over 70% of potential visitors to Scotland want to taste TRADITIONAL dishes, REGIONAL specialities and FRESH, local produce and 25% of visitor spend in Scotland is on Food and Drink.
FOOD & DRINK AS WELL AS TOURISM COMPANIES in the Loch Lomond, Trossachs and the Clyde Sea Lochs area have an opportunity to build and grow their business through developing products, services, collaborations and enhancing visitor experience around Food and Drink.
This FREE event is delivered by specialists with extensive experience working with both the Food & Drink and Tourism sectors and will introduce ideas and opportunities to develop and deliver food and drink based offerings.
Local Food & Drink Producers shall also be exhibiting their produce and shall be available to network with the attendees.
What to expect:
- Understand the opportunity around Food and Drink and how you can capitalise on this opportunity
- Learn about the value that Food and Drink can add to the tourism sector and to your business
- Learn what your customers are looking for
- Learn about opportunities available to develop new ideas
- Be inspired by Case Studies
- Identify collaboration opportunities
- Develop your own action plan/next steps
10.00 Registration & Food Producers Exhibition
10.15 – 10.30 Welcome
10.30 – 10.45 Setting the Scene – Why is local food & drink important
10.45 – 11.15 Case Study: Johnny Aitken – Riverhill Courtyard, Helensburgh
11.15 – 11.30 Business Opportunities: Moira Forsyth, Innovation Team, Scottish Enterprise
11.30 – 11.45 Morning Break
11.45 – 12.45 Breakout Sessions:
1) Menu Planning - Aim: to get delegates to discuss and consider how they could develop menus with distinctive Loch Lomond/Argyll flavours that highlight local producers.
2) Social Media –Best practice examples and ideas on how to use social media to tell stories around food and drink, and ways to engage with customers and relevant audiences, using case study examples from local businesses and beyond.
3) “Telling the Stories” session discussing how businesses can most effectively promote their use of local produce and bring the stories behind it to life.
12.45 – 13.00 Morning Round Up
13.00 – 14.15 Lunch & exhibition
14.15 – 14.45 Case Study: Anne Mulhern, The Willow Tea Rooms, Glasgow
14.45 – 15.15 Local Events/Festivals – Presentation and discussion
15.15 – 15.50 Ask the panel. Q&A Session.
15.50 – 16.00 Conclusions and close.
To register your attendance please email: firstname.lastname@example.org